MISC
4 Dots
The Problem
We were tasked with creating a print ad for World Maritime Day celebrating the tireless contribution of seafarers. The only problem? The maritime world was imperceptible to most people.
The Insight
In an industry worth billions of dollars, it's surprising to learn that some of the tools seafarers used to keep the world moving can be simple yet ingenious.
The Solution
The print ad became an opportunity to highlight the incredible tool seafarers used to work through the night. In order to navigate in pitch-black conditions, they use four strategically placed lights that let them work through the night.
400x
INCREASE IN MARITIME AWARENESS
150x
INCREASE INTEREST IN BRAND
100%
POSITIVE MENTIONS
