MISC
Symphony of a Nation
The Problem
Position MISC, an industry leader in oil and gas shipping, as a company that pushes the maritime industry and nation forward. To people who know close to nothing about the maritime industry.
The Insight
It is through the concentrated effort of the people at MISC that helps Malaysia move forward.
The Solution
On a day when Malaysians are filled with pride, we let them play the nation's national anthem, Negaraku, using only their mobile devices.
64%
INCREASE IN BRAND MENTIONS
10,350
NATIONAL ANTHEMS PLAYED
