National Cancer Society Malaysia
Balls Towel
The Problem
Experts recommend performing regular testicular self-examination to detect irregularities. But most men don't remember to do so, especially at the most ideal time - during or right after a bath.
The Insight
Men: they are efficient at everything, and that includes bathing. They want to get it done as fast as they can, which often leaves them wondering: "Am I wiping my face with the same part of the towel I just used to wipe my balls?"
The Solution
A towel with clear markers for the balls and face that would also serve as a timely reminder to perform a testicular self-examination.
69K
IMPRESSIONS
24K
ENGAGEMENT
73%
VIEW-THROUGH RATE
SOLD-OUT
IN 72 HOURS
RM5,000
< MEDIA BUDGET
