Netflix
Money Heist
The Problem
One of Malaysia's most talked about and beloved Netflix Originals was coming to an end. We wanted to give the show's Malaysian fans a shared fandom experience via an epic send-off, all while recruiting new fans to the show.
The Insight
Great stories connect us to something bigger than ourselves.
The Solution
We gave Malaysians a reason to talk about Money Heist by having 'La Banda' arrive in a big way - by dropping a takeover stunt each day leading up to the premiere of the final season, in the spirit of the show's love for the large scale.
87 MILLION
IMPRESSIONS
18 MILLION
VIEWS
6.89 MILLION
ENGAGEMENT
42%
VIEW-THROUGH RATE
57%
ENGAGEMENT RATE
