Netflix
Squid Game
The Problem
Squid Game became the most streamed Netflix original series on the platform through fan hype alone. We wondered if there was a way to harness the buzz surrounding the show to help businesses who were trying to regain momentum after the COVID-19 lockdowns.
The Insight
Malaysians loved Squid Game so much, they would do anything for a chance to relive their favourite moments from the show.
The Solution
We created an on-ground event that recreated key moments in the show, at Sunway Pyramid, a mall in the Klang Valley. It was a fan service that allowed them to imagine what it would be like to be a part of the game, while driving footfall to the businesses in the mall.
57 MILLION
DIGITAL MEDIA REACH
3.8 MILLION
FACEBOOK REACH
583,345
INSTAGRAM REACH
100%
INCREASE IN MALL FOOTFALL
140%
INCREASED RETAIL SALES
