TikTok

#IniStyleKita

The Problem

To create a deeper connection between TikTok and Malaysians during the Merdeka and Malaysia Day period.

The Insight

Despite incredible hardships, Malaysians always manage to find the common ground that unites us.

The Solution

We created a National Day film that built off one another on what being Malaysian was all about.

30 MILLION

EARNED MEDIA IMPRESSIONS

553 MILLION

VIDEO VIEWS

FILM

TRENDED ON ALL PLATFORMS

EARNED

ITS OWN YOUTUBE REVIEW

COUNTLESS

PARODIES