TikTok
#IniStyleKita
The Problem
To create a deeper connection between TikTok and Malaysians during the Merdeka and Malaysia Day period.
The Insight
Despite incredible hardships, Malaysians always manage to find the common ground that unites us.
The Solution
We created a National Day film that built off one another on what being Malaysian was all about.
30 MILLION
EARNED MEDIA IMPRESSIONS
553 MILLION
VIDEO VIEWS
FILM
TRENDED ON ALL PLATFORMS
EARNED
ITS OWN YOUTUBE REVIEW
COUNTLESS
PARODIES